After publishng my first novel, Hollow, in 2012 in the early days of print-on-demand and digital publishing, I began reading every bit of advice I could get my hands on about promoting independently published books.
I tried to faithfully follow all the advice about establishing an author blog, newsletter, email lists, giveaways, tweaking keywords and meta-data, setting up pre-orders, using book promotion sites on social media and planning booklaunches, etc., all with mixed success.
It is only in the past year that I’ve seen articles confirming my earlier suspicions that much of the advice I’d been getting up to then actually was meant for non-fiction authors. Webinars, for instance, don’t really suit most fiction authors.
While it was much easier to break into the market when relatively few indie authors were producing quality work, it has become almost impossible with the millions of new books hitting the virtual shelves every day. Indie authors can become frantic and grasp at each new technique. Thankfully, and perhaps surprisingly, the increased competition has not kept indie authors from supporting each other. In fact, many of us sell more books to fellow authors than to the general reading public and we constantly share helpful advice.
To that end, I want to say to new independent authors of fiction, “When you read advice for independent authors, be sure the wisdom being offered is targeted for fiction writers.”
While some successful indie fiction authors have gone on to make careers out of non-fiction books of guidance for other indie authors, most fiction writers are less comfortable with self-promotion and need to use our limited promotion budgets in ways that work for us.